Everything I’ve Done

Finland’s SME sector gave me a practical foundation, but my biggest growth happened at Finest Future.

Working in a small, fast-paced startup gave me the opportunity to take ownership beyond my role. I worked across Marketing, Customer Success, and Product, planning campaigns, managing customer communications, supporting product launches, and improving customer experiences through continuous feedback and collaboration.

Through this experience, I developed practical skills in marketing, CRM, campaign management, content creation, analytics, and marketing automation using tools such as Salesforce, Pipedrive, HubSpot, Google Analytics, and WordPress. More importantly, I learned to approach marketing from the customer’s perspective, understanding their needs, communicating complex ideas clearly, and using data to continuously improve both products and customer experiences.

Finest Future – Community Marketing Coordinator

Finest Future is a fast-growing startup helping students access educational opportunities in Finland. I initially joined to support growth initiatives, focusing on lead generation, digital marketing, and campaign optimization. Through continuous testing and performance analysis, we improved our marketing efforts while discovering that community engagement played a critical role in long-term growth.

I later transitioned into Community Marketing, where I worked at the intersection of Marketing, Customer Success, and Product. My work focused on customer communications, community programs, product adoption, and campaign management. By combining customer feedback, analytics, and experimentation, I helped improve customer engagement, support new product launches, and build stronger relationships with students, alumni, and agency partners.

Working in a startup environment taught me to take ownership, adapt quickly, and collaborate across teams. It also strengthened my skills in customer lifecycle marketing, CRM, content strategy, campaign analytics, and turning customer insights into practical improvements for both marketing and product experiences.

My tasks

Social media growth & Content optimization

Led the Graduation 2025 media campaign, which have multiple viral videos that reached 120K+ organically in just 1 month, driven by intentional content storytelling and platform-specific optimization
Drove a 307.9% increase in Facebook reach and a 64.2% increase in Instagram reach in 7 months with mostly organic content. Crafted and optimized organic, data-driven content, leveraging SEO, user insights, and platform algorithms → Resulted in 39.4K visits (+25.5%) on Facebook and 12.8K visits (+125.6%) on Instagram. All by utilizing Meta Business Suite for content scheduling, A/B testing, and performance analysis.
Crafted newsletter copy tailored to 3 key segments (prospects, current students, and alumni), turning email into a scalable communication channel → Achieved 54.71% open rate and 5% CTR on average
Designed and automated a HubSpot event sign-up pop-up → Reached 72,626 users in one month at zero cost
Used performance data to optimize publishing time, post formats, and messaging, connecting user behavior with content planning in a strategic way

Referral program

One of the most rewarding projects I worked on was building Finest Future’s Student Ambassador & Referral Program. The goal was to turn satisfied students into authentic advocates while creating a scalable referral channel through personalized referral codes. I established the program from the ground up, onboarding and mentoring 20+ ambassadors, developing the onboarding journey, communication materials, and referral process.
To make the program sustainable, I designed scalable workflows for ambassador onboarding, referral communications, content review, and publishing, ensuring a consistent brand voice while making participation easy for ambassadors.
Ambassador-generated content and referral codes became an important part of flagship campaigns such as Graduation Week and the Virtual Education Summit, helping build trust through authentic student experiences. I continuously gathered ambassador feedback and tested different content formats and messaging to improve both referral performance and future campaigns.

Event planning & management

Planned, organized, and managed key customer events, including the Virtual Education Summit, which generated approximately ~850 leads. By optimizing the event’s ad spend, this initiative saved the company thousands of euros in lead generation costs, achieving ROAS of 3.
Exceeded KPIs for event participation. The number of registrants was 21.6% above target, while the show-up rate surpassed expectations by 85.7%.

Managed the Graduation Event 2024, significantly boosting brand visibility and engagement. The marketing efforts surrounding the Graduation theme were highly successful. The events led to an mostly organic reach of 132K, a 29.3% increase in followers on Facebook, and 87.1% increase in followers on Instagram. the event garnered positive coverage from prominent local Finnish newspapers, including Salo Seudun Sanomat, KMV, and Helsingin Sanomat, further enhancing our brand visibility and engagement.
Leveraged performance insights from 2024 events to shift Graduation Campaign 2025 strategy from polished marketing assets to real student stories, resulting in significantly stronger engagement. Delivered Graduation Media Campaign 2025, led end-to-end execution across content, visuals, and student coordination → 300K+ reach in 1 month across 4 channels, driven entirely by organic storytelling

Community development

Developed and nurtured strong relationships within the Finest Future customer community, aligning initiatives with company goals to drive meaningful community involvement.
Successfully launched and grew the Discord channel to over 200 active members first launched. Now it grew more than 50% members participating. Event organized on the platform generating over 700 engaging discussions.
Played a key role in expanding and strengthening ongoing relationships within the customer community, including Student Ambassadors and the Student Council.

Skills

Content performance analytics & insight reporting
Content strategy, SEO & organic growth
A/B testing & hypothesis-driven experimentation
Product thinking & user-first storytelling
Community engagement & development
Event planning, coordination & campaign execution
Copywriting & newsletter marketing
Strategic resource optimization
Cross-functional collaboration & people skills

Tools

Analytics & Content management: Google analytics, Meta Business Suite, WordPress, Pipedrive, Bitly.

Automation and intergration: Hubspot, Zapier

Project and Event management: Asana, Miro.

Content creation: Capcut Pro, Canva, Adobe AI and InDesign.

Others: Zoom, Discord, OBS, Signspace

Mekong Restaurant

Marketing Coordinator

Mekong Restaurant is a cozy culinary oasis, dedicated to delivering authentic southwestern Vietnamese flavors to the heart of Finland.

My tasks

Created and executed a social media strategy that boosted the restaurant’s online presence and doubled brand engagement → Achieved 42% growth in Instagram followers and 13% growth on Facebook
Proposed and ran data-driven weekend campaigns based on customer feedback and sales trends (e.g., Vegan Day, family promotions), resulting in higher weekend foot traffic and stronger menu appeal
Launched targeted paid campaigns to promote special events for both local residents and the Vietnamese community, using platform insights to adjust budget and messaging
Supported project manager in organizing and coordinating key events like Vegan’s Day, Tet Holiday, and Birthday Catering, ensuring delivery on time and aligned with customer expectations
Analyzed post-event results and proposed improvements to menu strategy, messaging, and visual assets — helping the team refine future offerings and optimize resources

The special campaign on Vu Lan vegan day holiday – with the highest engagement rate.

The content has the highest engagement rate for an event promotion in Vietnamese community.

The content has the highest engagement rate for a normal weekend promotion in Vietnamese community.

Skills and Tools

Copywriting
Content strategy
Campaign management
Paid ads management
Social media management
Project coordination

Marketing Internship

My tasks

Managed social media accounts, boosting customer engagement on Instagram and Facebook and strengthening the shop’s online presence. Resulted in 20% rise in flower bookings and smoother operations.
Rebranding the shop’s visual and improve the company social media stratgey.
Created captivating marketing campaigns during special events (Mother’s Day, Valentine’s Day, etc). Helped doubled revenue during special events, contributing significantly to overal growth and success.
Organized exclusive cultural events, targeting Asian customers and expanding the customer base.

The content that has highest engagement rate.

Rebranding story

The first time I stepped into Sininen Kukka, I was surrounded by its legacy, a charm infused with time, painted in old-world blues. But being passed to a younger, vibrant owner, there was a noticeable urge for renewal. An expectancy to infuse the age-old traditions of Sininen Kukka with the vibrancy and modernity the new owner brought.

The old **main logo and sticker** of the shop.

I introduced a fresh, signature color that replaces the old-fashioned blues. You’ll see this vibrant shade on everything from wrapping paper to stickers and business cards. It’s like a quick splash of energy that brightens the whole brand. Say goodbye to outdated photo styles. I came up with a modern yet timeless look for the photos. Each shot feels like a fresh breath of air, mixing the best of the old with the exciting new.